#100 - It's the 100th!

Hey did you see 👆?
It's already the 100th today!

To be honest, by launching this newsletter 2 years ago I had the ambition to make it long-lasting... and you know what?

We can say that with 100 editions, it's a successful mission.

Initially, I wanted to mark the occasion on this 100th and offer you an original and different format. But I admit to having run out of ideas so here we go for a 100% original edition but in the format that you like and come get it every week.

We will try to break the codes later (for the 200th?).

By the way hello 👋 to all the new subscribers, I hope you like it and if you have the slightest feedback (positive or negative), just respond to this email.

While waiting for this week we're talking:

• 📱Digital communications trends 2023
• 🥊 The punchline of the week by Microsoft
• 🎶 The fake featuring David Guetta/Eminem
• 🙃 The stupid controversy of the week
• 🤖 Finally useful chatbots on sites?
• 👀 End of hype for BeReal?

📱Digital com trends 2023

A few days ago I was invited to the set of CanalChat to discuss 2023 trends in digital communication.

With David Gordon and Jean-Marc Solal and we talked about Tiktok, ChatGPT, social commerce and lots of other topics.

It was too short so it's not impossible for me to revisit it in the next few weeks... id="%F0%9F%A5%8At-the-punchline-of-the-week">🥊 The punchline of the week

It comes to us from Satya Nadella, the CEO of Microsoft who seems very proud of his latest deal with OpenAI to integrate ChatGPT to Bing, Edge and all the M365 suite.

"I hope with our innovation they will definitely want to come out and show that they can dance. I want people to know that we made them dance.”

It’s true that they did well with this agreement beating Google (which is nevertheless one of the giants of AI) to the post. Moreover, the conference organized by Google in Paris to announce their alternative to ChatGPT and their work around AI was a fiasco.

It really smacked of an event organized as a reaction without having anything tangible to offer users.

In short, quite the opposite of ChatGPT which reached the milestone of 100 million users in a few months.

Moreover, the stock market was moderately convinced since the Alphabet stock lost 100 billion in capitalization following the prez...

This will help you put things into perspective the next time you screw up a PowerPoint prez.

🎶 When David Guetta does a fake featuring with Eminem thanks to an AI

We were talking about it a few days ago, generative AI does not intend to stop at text or images and the next step is clearly audio and video.

Besides, David Guetta, one of the best-known French DJs in the world, took advantage of this new technology to test something:

1. Generate with ChatGTP a text "written like Eminem"
2. Inject the text into an AI to mimic Eminem's voice

David tells it much better than me in fact :

🤖 Finally useful chatbots on sites?

We were just talking about it in our latest podcast episode dedicated to automation, ChatGPT is an assistant that is not at all personal in that its responses are based on a body of public information.

But what would happen what if we combined the power of the GPT model with data that belongs to us: our emails, our notes or even the articles we write?

Well, that's precisely what awaits us and it's going to be formidable. If you want to have a concrete example just read this article from the Every newsletter which explains how they built a chat based on GPT which answers all the questions relating to the content published by an author on his site.

I dream of putting this in place for this newsletter which is starting to have a substantial archive. If tomorrow you can ask a question like "how Netflix will remove account sharing " and that gives you a summary of this article I would be happy... and you too.

To be continued but in my opinion it is a matter of months before we see such a tool.

🙃 The stupid controversy of the week

A few weeks ago, Mr Beast released a pretty crazy video in which he talks about how he paid for operations to restore sight to 1000 people with vision problems. This is not the first time that the YouTuber has used his means to generate buzz around positive actions and I am sure that if you ask the people concerned they are all happy to have regained their sight.

Only one TechCrunch article supports that this approach would be more ableism than altruistic it is to say that it would reinforce the moral superiority of people without disabilities over people with disabilities.

The author also considers that the video is a form of voyeurism supposed to show able-bodied people as heroes without selfishness who fight against the evil that disability represents.

I hesitated to relay the information because it perhaps feeds an editorial strategy based on buzz but we still arrive at an ubuesque situation where we are capable of reproach a person for having cured voluntary disabled people 🙃.

👀 End of hype for BeReal?

In April 2022 I introduced you to BeReal, the French anti-Instagram based on spontaneity and the obligation to post content to see that of others (we even made a podcast on the subject).

It is clear that the hype now seems behind them since the number of downloads is down 95% in USsince their peaks and even if the number of daily users seems stable we are clearly no longer in the same growth dynamic.

I hope I'm wrong because even if I personally didn't like BeReal, how can I not be seduced by the value proposition of a French network based on authenticity?

And that's it for this week!
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