The newsletter

#75- 🧑‍💻Your new iPod, better maps, and cool images

Greg Taieb · · 6 min read

Hello,

I hope you are well. I'm in great shape at the moment with the return of sunny days, drinks and terrace and always interesting news to share with you.
Thank you to all the people who give me feedback on this newsletter even at unexpected times (😉Nathalie).

For the others, don't hesitate to leave your opinion here or directly by replying to this email.

On the menu this week :

  • 🎧Are you already missing the iPod? I have THE solution
  • 🗺️Google maps will soon be much more realistic
  • 🛠️Easily reduce the size of images

🤨The latest developments on the takeover of Twitter

🎧 Do you miss the iPod already? I have THE solution

Last week, Apple put an end to the career of the iPod, an iconic range that popularized and simplified music consumption. The iPod is also one of the essential building blocks of the Apple that we know today.

Although it was not the first hard disk MP3 player, the iPod revolutionized the genre in particular thanks to its touch wheel interface. If you're nostalgic and want to continue using an iPod while listening to your favorite music, it's possible thanks to a great web application.

It's amazing because the controls work perfectly and you can even find "Cover Flow" the famous 3D-like interface on the playlists you listen every day.

Voilà! Every time you feel a little nostalgia for old iPods, head to this site, a real digital Proust madeleine.

🗺️ Google maps will soon be much more realistic

Even if Apple is an increasingly serious competitor in the field of cartography, Google remains the undisputed master of large cartography publicwith Maps. And the search giant intends to maintain its lead as local search is crucial in its strategy.

In fact, local search is an important advertising vector for Google and it intends to maintain its leadership on Maps to continue to sell its ads to merchants who wish to gain visibility.

Last week was the Google I/O, the annual high mass during which Google tells us about the future of its products. This is particularly where we discovered last year the magic mirror that I was talking to you about here.

We're not going to lie, many of the announcements don't reach the public in this form. Only Google has also announced some rather impressive new features which will boost the realism of the maps offered by Maps.

Via photos and AI we now arrive at a pretty crazy photorealistic rendering.

It's called “Immersive View” and you have the presentation video right here 👇.

What I find interesting:

  • We can simulate light of a facade at different times of the day (not bad for testing the brightness of an apartment)
  • You can visit the interior of a building or business just from the photos posted by visitors. I'm waiting to see how many photos it takes to get the result of the demo but it's pretty crazy.

And you are more of a Google Maps or Apple Maps team (well if you don't have an iPhone no need to answer 🙄).

🛠️Easily reduce the size of images #Summerbody

In the series “say you're old without giving your age?”
I knew the web at the time when an image sometimes took several minutes to load.
That may seem crazy but the weight of each image had to be optimized to load more quickly.

Today we don't care about all that.

With fiber and 4G/5G in mobility, everything seems to load instantly so that we no longer look at the weight of the images we use in our presentations, emails and websites.

Besides, we don't care so much that we never hesitate to add a little gif or better yet a video just for fun.

And I include myself completely in the criticism 🙈.

But it's not because we're on broadband that we have to do anything. There are in fact at least 2 excellent reasons to limit the weight of images:

  1. It reduces digital pollution
  2. It improves natural referencing because Google (among others) loves sites that load quickly

The reason why I'm telling you about all this is that I recently came across Shrink.media which is an application that reduces drastically reduce the weight of your images (between 30 and 90% according to my tests). Shrink.media

Upload your image and choose photo quality and dimensions. Use our image compression tool to get amazing result. class="kg-bookmark-publisher">PixelBin

You load an image, defined with a settle on the compromise you're willing to make on image quality and dimensions and off you go!

In your opinion: has this illustration image from Shrink.media been reduced by Shrink.media?

Cherry on the cake, there are apps for iPhone and Android.

🤨 Will buy again? Will not buy back?

The incredible saga of the Twitter takeover never ends. After a crazy succession of events last month which culminated in Elon Musk's acceptance of Twitter's takeover offer, nothing is going well.

If you want a complete recap, I offer you our Podcast episode on the subject and just once, I'll give you the link to the Youtube video (because yes all the numbers are on Youtube).

All this to say that Elon Musk is being choosy and announces to pause his buyout offer (except that in fact it could cost him dearly).

The reason given: There would be many more fake accounts than expected on Twitter and that changes everything for Elon.

Why is it important?

Twitter doesn't joke about fake accounts, the social network claims to delete 500,000 of them per day.

Of course, there are some misses and Twitter estimates the number of fake accounts on the platform to be around 5%... Except that according to Musk it would be more like 20% which is just enormous.

However, when we know that Twitter's business model is 99.9% based on advertising, there are reasons to be concerned about the number of real users. Indeed, even if I am not an expert in advertising on social networks (small shout out to Augustin, a loyal reader who can correct me if necessary), the cost of an ad is directly linked to the audience addressed.

And it seems logical that the more people we address, the more we pay... So knowing that we reach 20% fewer people than what is announced, can lead to reducing advertising expenses and revenues... Not to mention creating doubt about the number “real” number of Twitter users.

This is the reason why Elon Musk wants to hunt bots and also why he wants to know the exact number of users because this can affect the value of the company.

So at this stage it is impossible to know if Elon Musk will really buy Twitter.

Continued in the next episode.