🤔 What if we tried something new this summer?

Summer is that unique time of year when we're used to a change of pace.

That's precisely what I do every year by putting this newsletter on pause for a few weeks.

Except that this year I decided to speed up the pace of my emails.

I'll explain why.

The trigger came when reading an article in which the author, who kept a weekly newsletter, often found himself struggling to send it on time. And above all saw it as a constraint when he had no trouble sharing content on social networks on a daily basis.

Why I killed my weekly newsletter | STFO 🤘

Hello hello [FIRST NAME GOES HERE], For nine years, I’ve sent a newsletter almost every week: 500 unique broadcasts, one million+ emails sent, and 8,… class="kg-bookmark-thumbnail">

I'm not going to lie to you, sometimes I do, even if I accumulate a multitude of interesting content to share every day.

The real challenge comes when it comes to compiling all that to create the newsletter you receive every Tuesday.

⚙️ How is my newsletter creation process organized

Here is my current newsletter creation process in 4 steps:

1. The day before: this is what I do every days. As soon as I find interesting content, I archive it in my second brain.
2. Curation: this is the moment that I choose to select all the content that will make up the newsletter. It's really the digest of the most relevant subjects in my opinion.
3. Processing: This is the part that takes the most time because it consists of developing each content, imagining a relevant articulation. It is done as close as possible to the publication phase.
4. Email: we check the layout, links, spelling and I plan the email. Usually the day before it is sent.

In the article in question, the author paradoxically succeeded in solving his problem by increasing his publication frequency.

💡 The idea: avoid the accumulation effect which results in newsletters that are too dense, which you don't always have time to read and which you put aside... without ever coming back to them.

I understand perfectly, because I do the same with other newsletters 😅.

So, for the next six weeks, you will receive between 2 and 3 emails per week from me.

They will be shorter, dealing with a single subject.

We will take stock at the beginning of September to learn from this experience and see what you think.

When will you receive these new emails?

I like to keep regularity in my sendings, it puts positive pressure on me to stay regular. So I'm going to try to keep the following rhythm: Monday - Wednesday - Friday.

Don't hesitate to tell me what you think in the comments, and count on me to share ever more interesting information with you.