Perplexity AI: The AI search engine that will make you forget Google
Greg Taieb Β· Β· 5 min read
Hello everyone! π
Today, we're going to talk about Perplexity AI, a little technological gem that could well shake up your web search habits. Launched in 2022, this search engine based on artificial intelligence has found a place of choice in my daily life for several months. At a time when even Open AI is going to launch its search offer, I'll explain to you why I haven't used Google for months.
A conversational approach to search
While Google bombards us with links, Perplexity AI offers us a totally different and hyper-intuitive search experience. Ask your question in natural language and presto, the AI ββanswers you directly with precise and well-sourced information. No more long hours browsing web pages!
Targeted and relevant answers
No more digging through tons of results: Perplexity AI synthesizes everything for you into a clear and concise answer. A huge time saver and a quick understanding of the subject.
Easier in-depth exploration
And that's not all! At the end of each answer, Perplexity AI suggests questions to go even further. Enough to become knowledgeable on any subject!
How to access Perplixity AI?
To access Perplexity AI, nothing could be simpler, just go to the dedicated address: https://www.perplexity.ai/
You can also download the app on iOS and Android.
Key benefits of Perplexity AI
Current information
Unlike some AIs like ChatGPT and Claude which are a little behind recent news, Perplexity AI will seek its information in real time on the web. Result: fresh and relevant data for each search.
Transparency of sources
Exit the hallucinations that sometimes make AI say anything. Each answer is sourced, so you can easily check the reliability of the information. A real plus for serious and documented research.

Ad-free experience
Imagine a search without ads! Well, thatβs what Perplexity AI offers. Smooth, distraction-free navigation changes everything. Its business model is based on a subscription formula like chatGPT even if a free version exists.
Respect for privacy
No collection of personal data here, unlike Google. Your searches remain private, that's always a good thing for your privacy!
New features and partnerships
Perplexity AI doesn't stop there!
The startup recently announced exciting initiatives like the launch of its own language models, pplx-7b-online and pplx-70b-online, which are regularly updated with information from the web in real time. What sets them apart from OpenAI's GPT-3.5 and GPT-4 is the lack of knowledge limits, meaning they incorporate current and relevant information without any lag.
There are 2 recently introduced features that I really like:
- Organizing your searches into "collections": A collection groups together several searches and their results, which makes research work easier.

- The possibility of sharing a result: as the results are often complete and multimedia you may want to share them like a web page. Very practical even if it starts to cause some problems because the public pages of Perplexity are extremely well referenced.
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Personally the free version is more than enough for me.
A legitimate question on the Perplexity model
One could ask the question of the legitimacy of building answers based on sites without sending traffic to these sites. Indeed, traditional search engines like Google redirect part of their traffic to the referenced sites, which helps the latter generate revenue through advertising. With Perplexity AI, the user receives the information directly without needing to visit the source sites, which could potentially reduce their traffic.
It is precisely to address this issue that Perplexity AI will set up a revenue sharing model. income. This innovative program will allow web publishers to receive financial compensation for content indexed and used by Perplexity's AI. A great initiative to balance the benefits of AI and support content creators!
Practical applications
Perplexity AI is a real Swiss army knife, I already use it in many areas:
Academic and professional research
Need precise and up-to-date information for your studies or your job? Perplexity AI takes the hassle out of you by aggregating essential data in no time.
Investigation and digital marketing
To find innovative content ideas, analyze the competition or follow trends, it's the perfect tool.
Continuous learning
The conversational approach and suggested questions encourage exploration and self-learning. Perfect for the curious and the passionate!
Besides, the βfocusβ option allows you to direct the research in the direction that interests you:

Limitations and future prospects
Of course, Perplexity AI is not perfect. Here are some limitations:
- The quality of the answers depends on the sources available online.
- For very specific or technical searches, Google sometimes remains more efficient thanks to its vast database.
But with its 10 million monthly active users, Perplexity AI is in full development and promises great developments. The addition of new features could well fill these gaps and strengthen its position against the giants of the sector.
In conclusion, Perplexity AI offers a new way of accessing online information, more direct, current and transparent. Its ability to answer questions quickly and accurately makes it a powerful tool, ideal for many everyday uses. It may not be perfect yet, but it gives a promising taste of what the future of web search could be.
And that's it for today! If you liked this article, don't hesitate to subscribe so you don't miss any of the next tech discoveries. See you soon! π